Top Twitter Brands in India – NDTV, Times of India, MTV, IPL, CNN-IBN & others

Microblogging in India is emerging as a favorite medium for breaking news, sharing opinion/thoughts & for brand building activities. Twitter is the top microblogging platform in India & has become the favorite of the corporate world for their marketing activities. Pepsi is promoting the IPL hashtag in this season’s IPL, VW India also used Twitter for their #anything4Jetta campaign. Hashtags seems to have taken over the marketing campaigns & they are also commonly seen in Advts.

US, Brazil, Japan, UK & India are some of the top countries for Twitter. Some of the top Indian twitter brands are NDTV, Times of India, MTV, IPL, CNN-IBN, Vodafone India, Tata DoCoMo & many IPL cricket teams. IPL cricket teams are engaging with the audience with interesting tweets & also some of the top facebook brands are active on Twitter as well. Among the sectors, Entertainment, media, sports, telecom & Newspapers are topping the charts. Many advanced analytic programs provide deep dive analysis in to the audience share & engagement helping brands to better connect with the users.

Intel and Its Social Media Strategy

Intel well known for its processors is also known for its social media presence. They use the social media to engage, inform & build the brand. They have set up a Intel Social Media guidelines which helps the employees on how to engage with the social media. Disclose, protect & use common sense are the 3 rules of engagement. They have blogs which is updated regularly, Facebook with millions of likes, Youtube Channel & twitter with millions of followers. At Intel Free Press, one can follow all the tech news related to Intel and also download a mobile app.

A digital magazine, iQ by Intel, where one can vote on items and also share on social media platforms. Ekaterina Walter is a social media innovator at Intel. Under her leadership, Intel’s Social Media platforms have been growing rapidly & has helped the brand build visibility. Intel’s social media strategies include posting the original content on Facebook, interactive videos on YouTube & engaging with the community.

Many global companies are also using Visual based marketing strategies using Instagram, Tumblr, Pinterest & flickr to engage with the audience. Here one can like the pics & also repost or pin it to their boards.

Volkswagen Golf GTI – The Fastest YouTube Ad

Volkswagen has been at the forefront of innovative marketing campaigns. In India, they had launched campaign for Jetta using #anything4jetta in Twitter. Automobile companies are using innovative ways to reach customers & explore new markets. Social Media is a great medium to connect with the customers.

VW is using youtube for its Golf GTI advt in Spain. It is called as the The Fastest YouTube Ad. This has been created by DDB.

Volkswagen Golf GTI – “Click if you can” case from DDB España on Vimeo.

Dell India #ICanDoKuchBhi Twitter Contest

Dell India has launched a new campaign for the Inspiron series of notebooks. With the growing influence of digital marketing & social media, the campaign includes a twitter based promo called I Can Do Kuch Bhi. In this contest, one has to tweet about their passion with the use of technology including #icandokuchbhi. With the youths being the major users of social networks, this promo helps them create a great visibility for the brands.There is no limit to the number of tweets that one submits. Ten people with the most interesting tweets will be getting a Dell branded t-shirt along with their tweets printed on it. The contest was between Apr 27th to Apr 29th.

Related articles

• 18 Of The Coolest Indian Social Media Campaigns Of Quarter 1 2013 (lighthouseinsights.in)
• The Best Digital Marketing Tips For Video Games Ever (supercoolcreative.com)

 

How Banks are using Social Media in India

With the globalization setting its foot in India in the 90′s, banking sector has witnessed a lot of changes. Competition among the banks led to the marketing activities by the banks in promoting their loans, credit cards, personal loans & others. Several foreign banks also set up their branches in India. Internet banking & ATM heralded a new wave of technology for the banks.

Banks have been using social media to connect with the customers, announce new offers & other activities. For ex: HDFC bank twitter account lists all the social media profiles of the bank. This is a very great move by the bank as it helps customers easily access all the profiles. HDFC facebook page has also lakhs of likes & frequent updates. Another bank, Axis bank has also listed all their social media profiles on their home page & also on their twitter page with thousands of followers. With lakhs of likes on their facebook pages. They also have a youtube profile

It is always a good practice to have profiles across all the social media sites & links to other profiles displayed in all the profiles. This helps customers connect easily. Also they can be used to address customer concerns, problems & others. The data found in the profiles can also be used to improvement of the operations. Facebook, twitter, youtube & linkedin are the top social media sites across the banking industry to connect with the customers. Pinterest, flickr, instagram, Google+ & others are also used to connect with the customers.

Social media Command Center

With the rapid growth of social media, it is becoming important for companies to manage their social media aspects. People are constantly talking about brands, products, services & others on social media sites. This gives a rich amount of information to companies to mine & analyze. This also them to improve their service offering. Facebook, twitter, youtube, linkedin, yelp & others are some of the important sites where there is constant flow of information. Many companies are setting up social media command centers to monitor the conversation. This helps them to get information & also provide responses to social media questions.

London Olympics 2012 & Social Media

London Olympics will be the first Olympics event in the age of social media. When the last olympic event was held, social media was still in infancy. Today social media has grown enormously & has become mainstream. Social media is spreading the information like wild fire & in the olympics event will play an important role. London Olympics 2012 has its own official website & also lists links to its facebook, Twitter & youtube accounts. There are other social media sites like pinterest, Google+, foursquare & others which will also provide users with info on London Olympics 2012.

Hero Billion Voices – Role of Crowdsourcing in Advertising

Hero Billion Voices shows the role of crowdsourcing in Advertising. Users can sing the Heroes song & shoot a high resolution video of it & upload the video. Those selected will have the opportunity to participate in TVC. The Heroes song is about facing the fears big or small or pushing yourself beyond. Hero Billion Voices mobile app is also available on Android & Apple’s mobile app store. Facebook & twitter is also playing a major role in this concept. This is a very creative method of advertising & use of crowdsource in advertising. Several companies are using this new idea in advertsing. Several videos have already been uploaded. With the rise of internet & social media, it has made possible to use this concept.

Social Media Experts in 2062

Twitter as a Branding Medium

Twitter has become a new branding medium for products & services. Brands can top the list either on the number of followers, amount of time brands spent in top trending list & others. Most of the tweets carry a brand name. With millions of tweets every month, a brand can have huge exposure helping it increse the brand visibility. Brands from industries like Electronics, FMCG, Computer, Automobile, Retail & others top the list. This can help in spreading the Brand awarness & increase brand visibility also.

Analytics service providers are also giving metrics of the brands in twitter in terms of engagement, followers & others. With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their experience with the product/service right from their point of purchase influencing the buyers. Some of the top brands on twitter are foxnews, bbcworld, nytimes, nprnews, mashable, engadget, techcrunch, time, Facebook, Nike, Apple, Wal-Mart, youtube & others.