Stats on Typical YouTube users in UK & how it helps marketers to target better?

A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are

1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website

2) 31% of youtube users try new products against 14% for non youtube users.

3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.

4) Top channels watched on youtube : Music,comedy, DIY

5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.

youtube UK

youtube UK

#RahulSpeakstoArnab – Social Media Reactions & its impact on 2014 General Elections

Rahul Gandhi’s interview on Times Now channel by Arnab Goswami created a lot of furore on social media. #RahulSpeakstoArnab, #RahulGandhi & many other tweets related to the interview was trending on Twitter. Facebook, twitter, Youtube & other social media platforms provided a great avenue for discussion related to the interview. Millions of tweets & impressions on #RahulSpeakstoArnab made the hashtag trend in the top spot.

This also made Times Now channel to be the first on twitter with millions of mentions. Social Media will play an important role in the next 2014 general elections. Social Media will play a key role in More than 100′s of Lok Sabha constituencies. Political parties have also taken to social media to woo the voters. Many are hiring PR agencies to actively build their social profile. Below is a slideshow on Top Tweets on #RahulSpeakstoArnab.