Here is a music video from Chris Hadfield who is returning back to earth after 5 months aboard the ISS. He plays the guitar solo for David Bowie’s classic song “Space Oddity”. With the emergence of social media, it has become easier for astronauts to interact. He has a twitter profile as well with regular updates on the life in ISS.
YouTube Trends Map provides a real time information on what videos are popular across the US by city/region & also can be filtered by shares, views, gender & age range. Videos uploaded within 48 hours may not appear in age and gender breakdowns. Hovering over the map, one can watch the thumbnail of the popular video in that region. There is also a bar graph at the bottom of the page showing number of regions where each video is #1. Right now, this is available for US. The Trends Map is based on user response to YouTube Trends Dashboard.
Volkswagen has been at the forefront of innovative marketing campaigns. In India, they had launched campaign for Jetta using #anything4jetta in Twitter. Automobile companies are using innovative ways to reach customers & explore new markets. Social Media is a great medium to connect with the customers.
South Korean pop star PSY’s Gangnam Style music video has gone viral on youtube & has garnered more than 298 million views on youtube. It has also enterted the Guiness book of world records for most likes. More than 1,400,000 comments have been made on youtube & several parodies of the video have also been created. Song was released on July 15, 2012. Several international media outlets have also covered the video. Gangnam Style refers to the lifestyle associated with the Gangnam district of Seoul. It is also on top of the chart in itunes store.
1st December Studio has created little Bangalore, a video, which has gone viral on youtube. A timelapse video which captures Bangalore, India’s Silicon Valley. This is a tribute to the city which has undergone a paradign shift in the last 2 decades thanks to the IT/BT. It has already got lakhs of views on Youtube.
VW’s Jetta TSI youtube Testdrive campaign on youtube. This is a creative marketing strategy by VW to communicate about the product. One can ask question about the car & there are video replies to it. There is also like button for videos & can be shared. Also one can book the test drive for the car. VW has been at forefront of creative marketing in India & this helps brands connect better with the customers & also helps increase brand visibility.
Ford’s new spot in which no brand name appears has attracted top views on youtube. Only Go further & Ecoboost are flashed in the spot. For the first time, Ford has not shown the brand name in the ads. Ford has also setup a site gofurther.com which gives more info about the spot. The website has been neatly done with good visuals and information. Ford has been pioneer in automotive social media with new & innovative concepts. Digital marketing has become an important avenue for brands to engage with customers.
Microsoft’s smoked by windows phone has gone viral across the world after first starting in CES at Las Vegas. In India, Microsoft student partners ran similar events & the prize was flash drives. Nokia is also running an event called Blown Away by Nokia Lumia in India pitching Nokia Lumia against other phones. With the arrival smartphones, marketing & advt activities for phones has taken a big leap with companies devising innovative campaigns to reach out to new markets & consumers. Social media is also playing a big role in virally spreading the information.