Stats on Typical YouTube users in UK & how it helps marketers to target better?

A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are

1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website

2) 31% of youtube users try new products against 14% for non youtube users.

3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.

4) Top channels watched on youtube : Music,comedy, DIY

5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.

youtube UK

youtube UK

MTS India uses “Internet Baby” (#MTSInternetBaby) for 3GPlus Advt

MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.

This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.

Ellen DeGeneres Oscars selfie – The Most Retweeted Post Ever

During the 86th Academy Awards, Ellen DeGeneres Oscars selfie has become the Most Retweeted Post Ever. During the live show (8:30 p.m.-12:00 midnight ET) there were more than 14.7 million Tweets around the world containing terms related to the telecast of the event. The tweet has got 2,494,813 retweets & 1,233,198 favorites. After the show, @TheEllenShow’s follower growth was 47 times more than her average daily growth rate this year. Find out more Twitter stats about the show at Twitter’s blog

Ellen DeGeneres oscars selfie

Ellen DeGeneres oscars selfie

#RahulSpeakstoArnab – Social Media Reactions & its impact on 2014 General Elections

Rahul Gandhi’s interview on Times Now channel by Arnab Goswami created a lot of furore on social media. #RahulSpeakstoArnab, #RahulGandhi & many other tweets related to the interview was trending on Twitter. Facebook, twitter, Youtube & other social media platforms provided a great avenue for discussion related to the interview. Millions of tweets & impressions on #RahulSpeakstoArnab made the hashtag trend in the top spot.

This also made Times Now channel to be the first on twitter with millions of mentions. Social Media will play an important role in the next 2014 general elections. Social Media will play a key role in More than 100′s of Lok Sabha constituencies. Political parties have also taken to social media to woo the voters. Many are hiring PR agencies to actively build their social profile. Below is a slideshow on Top Tweets on #RahulSpeakstoArnab.