Psy’s Gangnam style has become the most watched video on youtube on saturday with more than 800 million views. It was Beiber’s Baby video which had held the top position in Youtube views. Psy’s video was uploaded 4 months ago & since then it has become an internet sensation. Several parodies of the video have been created. The song is named after the Gangnam district of Seoul & shows the consumerism of that place. If the views of parooides & others are also taken into consideration, it will exceed billions of views. It has also the largest number of likes. Beiber’s baby was uploaded 2 years ago.
South Korean pop star PSY’s Gangnam Style music video has gone viral on youtube & has garnered more than 298 million views on youtube. It has also enterted the Guiness book of world records for most likes. More than 1,400,000 comments have been made on youtube & several parodies of the video have also been created. Song was released on July 15, 2012. Several international media outlets have also covered the video. Gangnam Style refers to the lifestyle associated with the Gangnam district of Seoul. It is also on top of the chart in itunes store.
1st December Studio has created little Bangalore, a video, which has gone viral on youtube. A timelapse video which captures Bangalore, India’s Silicon Valley. This is a tribute to the city which has undergone a paradign shift in the last 2 decades thanks to the IT/BT. It has already got lakhs of views on Youtube.
Ford’s new spot in which no brand name appears has attracted top views on youtube. Only Go further & Ecoboost are flashed in the spot. For the first time, Ford has not shown the brand name in the ads. Ford has also setup a site gofurther.com which gives more info about the spot. The website has been neatly done with good visuals and information. Ford has been pioneer in automotive social media with new & innovative concepts. Digital marketing has become an important avenue for brands to engage with customers.
Microsoft’s smoked by windows phone has gone viral across the world after first starting in CES at Las Vegas. In India, Microsoft student partners ran similar events & the prize was flash drives. Nokia is also running an event called Blown Away by Nokia Lumia in India pitching Nokia Lumia against other phones. With the arrival smartphones, marketing & advt activities for phones has taken a big leap with companies devising innovative campaigns to reach out to new markets & consumers. Social media is also playing a big role in virally spreading the information.
Why this Kolaveri di song has gone viral on the net. This is a song from the movie 3. It is sung by Dhanush, son in law of superstar Rajnikanth & popular Tamil hero. A promo of the song was released on Nov 16th & has spread like wildfire on the net. The promo features Dhanush, Anirudh, Aishwarya Rajinikanth and Shruti Hassan. The song has also become a trending topic on twitter. The social networking has become a major factor in helping things going viral. Even the national media has carried articles & news on the song. It has been played across the nation. It captures the emotions of the youth. lakhs of facebook & twitter discussions, lakhs of views on youtube & also become a search keyword on search engines.
For the first time, Intel’s the chase video ad has gone viral. The ad shows clippings of Facebook, youtube & other social media sites. For the week of Jan 27th, it is at the no. 1 spot in visible measures top 10 viral video list.
With Google displaying videos in the search results in the top position, it is becoming important to do SEO for the videos. Usually videos from youtube are displayed but sometimes from other sites as well. With viral videos becoming the center of attraction, video SEO helps increase brand visibility & also drive traffic. Some of the important parameters to be considered in Video SEO are:
- Title of the video – When someone types a keyword in Google, the title plays an important role. Title with the required keyword ranks in the search.
- Duration of Video – Video duration must be as short as possible. People dont want to spend hours on videos for information.
- Comments on the videos – This helps know the users response for the videos.
- Rating for the videos – Rating should be monitored as it helps in overall ranking of the video.
- Links for the videos – Links shared about the videos on twitter, Facebook & other sites help determine the link popularity of the video.