Go Further with Ford

Ford’s new spot in which no brand name appears has attracted top views on youtube. Only Go further & Ecoboost are flashed in the spot. For the first time, Ford has not shown the brand name in the ads. Ford has also setup a site gofurther.com which gives more info about the spot. The website has been neatly done with good visuals and information. Ford has been pioneer in automotive social media with new & innovative concepts. Digital marketing has become an important avenue for brands to engage with customers.

Smoked by Windows Phone – Marketing Campaign

Microsoft’s smoked by windows phone has gone viral across the world after first starting in CES at Las Vegas. In India, Microsoft student partners ran similar events & the prize was flash drives. Nokia is also running an event called Blown Away by Nokia Lumia in India pitching Nokia Lumia against other phones. With the arrival smartphones, marketing & advt activities for phones has taken a big leap with companies devising innovative campaigns to reach out to new markets & consumers. Social media is also playing a big role in virally spreading the information.

Kolaveri di and Social Media

Why this Kolaveri di song has gone viral on the net. This is a song from the movie 3. It is sung by Dhanush, son in law of superstar Rajnikanth & popular Tamil hero. A promo of the song was released on Nov 16th & has spread like wildfire on the net. The promo features Dhanush, Anirudh, Aishwarya Rajinikanth and Shruti Hassan. The song has also become a trending topic on twitter. The social networking has become a major factor in helping things going viral. Even the national media has carried articles & news on the song. It has been played across the nation. It captures the emotions of the youth. lakhs of facebook & twitter discussions, lakhs of views on youtube & also become a search keyword on search engines.

Nike – The Chosen Viral Video

Adidas All in – Viral Video

Intel’s The Chase Viral Video Ad

For the first time, Intel’s the chase video ad has gone viral. The ad shows clippings of Facebook, youtube & other social media sites. For the week of Jan 27th, it is at the no. 1 spot in visible measures top 10 viral video list.

How to do Video SEO & why is it Required?

With Google displaying videos in the search results in the top position, it is becoming important to do SEO for the videos. Usually videos from youtube are displayed but sometimes from other sites as well. With viral videos becoming the center of attraction, video SEO helps increase brand visibility & also drive traffic. Some of the important parameters to be considered in Video SEO are:

• Title of the video – When someone types a keyword in Google, the title plays an important role. Title with the required keyword ranks in the search.
• Duration of Video – Video duration must be as short as possible. People dont want to spend hours on videos for information.
• Comments on the videos – This helps know the users response for the videos.
• Rating for the videos – Rating should be monitored  as it helps in overall ranking of the video.
• Links for the videos – Links shared about the videos on twitter, Facebook & other sites help determine the link popularity of the video.