Volkswagen India has launched Ace the Race. This is a contest where Volkswagen India & Talenthouse have joined hands to showcase the best of photographic talent in India. You can capture anything that captures the essence of Volkswagen. The best 5 entries from this will get to cover the Polo R Cup race in Delhi. The very best from the lot will get an exclusive feature on the Volkswagen 2014 calendar & also cover the Scirocco Cup in Europe live! Some of the themes which are available are cars, VW logo, showroom, vintage cars & any thing VW related. This is also available on the Volkswagen India Facebook page.
Volkswagen India has launached a anything4jetta campaign on Twitter for its new Jetta cars. It has also been supported by print ad with Times of India. Even the newspaper is printed in a unique style. By following volkswagenindia twitter account, users can participate in the campaign. They need to tweet anything wacky, creative with the handle #anythinh4Jetta. There is a grand prize of new Jetta Car for the cathcy tweet. TOI’s front page advt has already become a hot topic of the blogosphere. VW is known for creative campaigns & this is one of the big twitter campaigns in India. With the increase of social media, brands are turning to facebook & Twitter for campaigns & getting new users.