2014 Global Digital Statistics with key data on Social, Mobile & Digital channels across the world. The report includes data for Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. This report has been created by We Are Social.
26% of the global population has social networking penetration & 93% mobile penetration. Facebook, QQ, Qzone, Whatsapp & Google+ are the top social platform by active users. India has 7% Facebook penetration with 73% of mobile penetration.
French bank, BNP Paribas, has launched a new campaign called “Tweet and Shoot”. This is a twitter tennis game, that uses twitter-controlled robot to launch tennis balls at French Player Tsonga live on a tennis court. BNP Paribas has been sponsoring French Open for the last 40 years & this is a great campaign to mark it. Being trained by fans is a great leap in social media & technology. This is also a way for BNP Paribas to celebrate 40 years of partnership with Roland-Garros.
Users can log in through twitter & position the tennis ball by drag & drop on the virtual court. The robot in the court is connected through 3G to twitter & users tweets are selected at random to fire tennis balls at Tsonga. The shot is also allocated a hashtag & tweeted out with a message. Robot can fire the balls at various angles. The tweet hashtags are #TWEETANDSHOOT & #40A.
We Are Social is the brain behind this amazing use of twitter & technology for this innovative branding & marketing activity. Social Media has helped companies connect with a large number of users for marketing activities. Here is the link to the BNP Paribas Tweet and Shoot Campaign