Summer Break – A Social Media Only Reality Show

Here is a new Reality show, Summer Break, which will be available on social media like twitter, instagram, tumblr. This is going to be the first reality show not on TV. This tracks lives of 9 teenagers who enjoy their summer break before they go to college. You can check their daily updates as it will be posted on twitter, instagram & tumblr. Within 24 hours of event happening, there will be 60-second daily episodes produced by professionals that will be posted on YouTube. The cast consists of five guys – Connor, Kostas, Zaq, Trevis, Ray & four girls – Clara, Lena, Alex, Nia.
With mobile dominating the lives of teens, this show provides a perfect platform to track their lives on mobile devices through social networks. Pics, tweets, shares & updates rule the lives of teenagers. The budget for this is around $5 million dollars & is sponsored by AT&T. This is the first such social media reality show & will be watched closely on how successful it will be.

• SummerBreak Twitter 
• SummerBreak Instagram
• SummerBreak Tumblr 
• SummerBreak Youtube
• SummerBreak Members

Cinthol Alive is awesome – #ChallengeVirat Campaign

Cinthol, which embarked on a brand revamp last year, with Alive is awesome campaign, is out with a Virat Kohli based Alive is awesome campaign. He is the brand ambassador for Cinthol & this has been created by Creativeland Asia. The official website of the Alive is awesome Virat Kohli campaign. You can throw a challenge at Virat & it will be settled face to face. #challengevirat is the official hashtag of the challenge. You can login with your Facebook or twitter account. Many challenges can be seen in the microsite & some of which have been replied by Virat Kohli.

This is a clever use of social networking medium to engage with the fans. This also helps bring the brand ambassador & the fans face to face & builds rapport with the brand. This campaign has created a great volume of conversations about the brand. This is evident from the search keywords in Google with people searching for various terms like Cinthol alive is awesome lyrics, Cinthol alive is awesome mp3, Cinthol alive is awesome download, Cinthol alive is awesome ringtone, Cinthol alive is awesome hindi, Cinthol alive is awesome English song download, Cinthol alive is awesome virat kohli, cinthol alive is awesome virat kohli ringtone & others. This shows that campaigns help build brand visibility. This helped them increase their Twiiter Cinthol, Facebook Cinthol & Youtube Cinthol profile membership resulting in more engagement & amplification.

 

 

How Banks are using Social Media in India

With the globalization setting its foot in India in the 90′s, banking sector has witnessed a lot of changes. Competition among the banks led to the marketing activities by the banks in promoting their loans, credit cards, personal loans & others. Several foreign banks also set up their branches in India. Internet banking & ATM heralded a new wave of technology for the banks.

Banks have been using social media to connect with the customers, announce new offers & other activities. For ex: HDFC bank twitter account lists all the social media profiles of the bank. This is a very great move by the bank as it helps customers easily access all the profiles. HDFC facebook page has also lakhs of likes & frequent updates. Another bank, Axis bank has also listed all their social media profiles on their home page & also on their twitter page with thousands of followers. With lakhs of likes on their facebook pages. They also have a youtube profile

It is always a good practice to have profiles across all the social media sites & links to other profiles displayed in all the profiles. This helps customers connect easily. Also they can be used to address customer concerns, problems & others. The data found in the profiles can also be used to improvement of the operations. Facebook, twitter, youtube & linkedin are the top social media sites across the banking industry to connect with the customers. Pinterest, flickr, instagram, Google+ & others are also used to connect with the customers.

Psy’s Gangnam Style becomes YouTube’s most viewed Video

Psy’s Gangnam style has become the most watched video on youtube on saturday with more than 800 million views. It was Beiber’s Baby video which had held the top position in Youtube views. Psy’s video was uploaded 4 months ago & since then it has become an internet sensation. Several parodies of the video have been created. The song is named after the Gangnam district of Seoul & shows the consumerism of that place. If the views of parooides & others are also taken into consideration, it will exceed billions of views. It has also the largest number of likes. Beiber’s baby was uploaded 2 years ago.

Social Media Content Analysis

With the rapid growth of social media, it is important for brands, products, services & others to have social media strategies in place. There are various types of content that can be used in social media like video, pics, audio, posts, stories & others. The selection of a particular type of content depends on the promotion, type of audience, type of brand & others. Sometimes the engagement will be more with video or may be with pics depending on the type of post. When posting in facebook, number of likes, shares & comments need to be taken into consideration. In youtube, number of comments, views, time duration video is viewed & other factors can be considered. Pics can also be posted in pintarest, instagram, flickr & others for visual marketing.

Gangnam Style – Viral Video

South Korean pop star PSY’s Gangnam Style music video has gone viral on youtube & has garnered more than 298 million views on youtube. It has also enterted the Guiness book of world records for most likes. More than 1,400,000 comments have been made on youtube & several parodies of the video have also been created. Song was released on July 15, 2012. Several international media outlets have also covered the video. Gangnam Style refers to the lifestyle associated with the Gangnam district of Seoul. It is also on top of the chart in itunes store.

London Olympics 2012 & Social Media

London Olympics will be the first Olympics event in the age of social media. When the last olympic event was held, social media was still in infancy. Today social media has grown enormously & has become mainstream. Social media is spreading the information like wild fire & in the olympics event will play an important role. London Olympics 2012 has its own official website & also lists links to its facebook, Twitter & youtube accounts. There are other social media sites like pinterest, Google+, foursquare & others which will also provide users with info on London Olympics 2012.

Youtube Testdrive – VW Jetta TSI

VW’s Jetta TSI youtube Testdrive campaign on youtube. This is a creative marketing strategy by VW to communicate about the product. One can ask question about the car & there are video replies to it. There is also like button for videos & can be shared. Also one can book the test drive for the car. VW has been at forefront of creative marketing in India & this helps brands connect better with the customers & also helps increase brand visibility.

Twitter as a Branding Medium

Twitter has become a new branding medium for products & services. Brands can top the list either on the number of followers, amount of time brands spent in top trending list & others. Most of the tweets carry a brand name. With millions of tweets every month, a brand can have huge exposure helping it increse the brand visibility. Brands from industries like Electronics, FMCG, Computer, Automobile, Retail & others top the list. This can help in spreading the Brand awarness & increase brand visibility also.

Analytics service providers are also giving metrics of the brands in twitter in terms of engagement, followers & others. With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their experience with the product/service right from their point of purchase influencing the buyers. Some of the top brands on twitter are foxnews, bbcworld, nytimes, nprnews, mashable, engadget, techcrunch, time, Facebook, Nike, Apple, Wal-Mart, youtube & others.

Top Branded Facebook Fan Pages

Facebook with millions of members provides a great way for companies to create fan pages. Several top brands have their fan pages on Facebook & where members can post on walls, discuss & post photos/videos. Currently facebook has the highest no. of fans at 60,950,064. Some of the other top branded pages are youtube, Coca-cola, Disney & MTV. Companies are also launching campaigns on their Facebook fan pages. Fans are taking to fan page to air their feedback about the product/service & this is also helping companies to better connect with the customers. Companies are also announcing new updates on the wall & this is being shared & liked by fans.