Top entertainment apps of 2019 in India

Annual FICCI Report on India’s Media and Entertainment Sector called as ‘The Era of Consumer A.R.T’ has released the list of top entertainment apps of 2019 in India. Ranking based on the Monthly Active Users(MAU’s)

Currently, MX Player has 280 million MAUs globally and 175 million MAUs in India.

Entertainment apps have been driving consumer engagement with new shows, movies, web series & others.

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Youtube Analytics – Now Creators can get More Analytics data Through the dashboard

Youtube Analytics – Now Creators can get More Analytics data Through the dashboard

Youtube analytics has updated its analytics dashboard for creators providing a more granular view across:

Deep Dive – Clicking on see more under metric will take you to deep dive section. You can see changes over time across a no. of metrics/dimensions. Till now, only 1 variable was available.

Top videos: Compare a channel’s overall top videos MoM.

Audience: Geo comparison shows where your audience is coming MoM.

Bell notification sends: Views from bell notifications & CTR for bell notifications through bell notifications to subscribers.

This will provide YT video creators with more granular data on how their videos are performing.


Google Search Console now shows review snippets performance, enhancement and testing reports

Google Search Console now shows review snippets performance, enhancement and testing reports

Google search console has been updated with new reports

Rich snippet enhancement report – Available for those sites who have implemented reviews or ratings structured data. you can see errors, warnings, and valid pages for markup implemented on your site.

Rich snippet performance report – how well your rich snippets are performing in search. Review or rating marked-up pages appear on Google Search and Google Discover. Impressions, clicks and CTR of those results can be seen in GSC.

Rich Results Test tool – After adding Review snippets structured data to your pages, you can test them using the Rich Results Test tool. You can test a code snippet or submit a URL of a page.


Impact of AI/ML on Digital Marketing – How AI/ML is being used in Digital Marketing to improve Customer Experience?

AI/ML is impacting digital marketing in a no. of ways. Compared to a few years ago, now AI/ML is impacting & driving a paradigm shift in the way these activities are done. Listed below are some of the activities;

1) Chatbots – With Chatbots becoming the 1st line of communication with the users on website/app, AI is infusing a new kin d intelligence, personalization to chat bots. Right from offerings ideas, next steps to take & others, Chatbots have become a goto agents for improving CX. Also ways to build the bots & customize them.

2) Search – Google, Bing & other search engines are making & building AI enabled functionalities to search engines. From BERT, schema, image recognition, semantic search, NLP, making more data available in google search console & others, AI/ML is driving new changes everyday.

3) Content Development – With AI marketers can automatically generate content for simple stories. With longer blog posts, hyper personalized blogs/news articles, dynamic content for e-commerce, AI can help curate the right content with the right targeting.

4) Customize News Feeds – AI enables social networks such as Facebook, Twitter, Insta & others to customize users’ news feeds. Basis the users interests, history, their preferences & others variables into consideration, AI can easily customize the news feeds. Which posts a user will like, comment, hide, or mark as spam & other things are taken into consideration.

5) Creating a better CX – AI helps you understand your audience based on collected data, and allows you to create and target personalized, dedicated pages for them. Personalized landing pages with custom field elements help answer users questions. Robots & Bots are used by the companies to improve the CX.

6) Voice Search – With more users using voice search & increasing popularity of voice assistants like Siri, Google Home, Alexa & others – it is becoming important for marketers to optimize their pages for voice long tail keywords. Speakable voice schema searches are important for marking the pages up for voice SEO.

7) A/B testing – To meet the increasing needs of users & for delighting the customers, use of AI based tools for A/B testing, MVT testing & to test several hypothesis at the same time. Which variation of the site / LP helps get more leads/conversions.

8) Programmatic Advt – With Advt shifting to programmatic & increased competition, SSP & DSP are becoming more ML/AI based. Right from deciding on the inventory available, bidding, reporting, optimizing the ads & others, complete process is becoming more automated.

9) Digital Advt – Google, Amazon, Bing MS, Facebook & other advt, platforms are using increased AI/ML based tools to help marketers get more out of their spend. Providing insights & recommendations on bidding, targeting, audience creation & others.

10) E-commerce Recommendation & personalization – Ecommerce firms are using recommender engines to for cross sell/up sell. Based on the users interest, history, previous purchases made – to suggest the products for cross sell/up sell.

11) Web Analytics – Anomoly detection, RCA, contribution analysis & others are some of the areas where AI is being used in tools like Google analytics, adobe analytics & others.

12) AR (Augmented Reality) – Mobile apps with AR help users to try out their products sitting in the comfort of their home. Beauty, furniture, Lenses & others are some of the fields where AR enabled Apps are available which help users to make a decision.

12) Sales – With machine learning, your sales team can now get notifications when a lead moves from cold to warm to hot. Score them based on things like pages visited, social media posts they saw, what emails they opened, etc. To predict the sales funnel.

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New Removals tool launched in Google search console

New Removals tool launched in Google search console

Google search console has been updated with the new removals tool. This contains 3 sections.

Temporary Removals – You can request temporary removals of specific URLs on sites you have verified. Also Clear cache URL clears the cached page and wipes out the page description snippet in Search results.

Outdated Content – Outdated content section provides information on removal requests made through the public Remove Outdated Content tool. This can be used by anyone & not just by site owners.

Safesearch Filtering – Shows a history of pages that were reported by Google users as adult content using the SafeSearch Suggestion tool. You can also ask for review of the safesearch policy for your URL.


LinkedIn Pages adds new tools to help businesses connect with users to drive engagement & growth

LinkedIn Pages adds new tools to help businesses connect with users to drive engagement & growth

Invite to Follow – Page Admins can now invite first-degree Profile connections to follow their LinkedIn Page. upto 50 invites per day. A good way to grow the pages

Live Streaming – This helps business to have a live streaming of various events, programs & others. 2 way communication with the users

Post as Page or member – Users can post as an individual or as their organization.

These new tools will help business to drive the engagement for their business pages.

How Sony won the CES through its Vision S prototype Car?

Apple, One Plus, Samsung are some of the brands whose product launches are awaited globally with lots of interest, speculations of tech specs, PR & others.

At this year’s CES, Sony surprised everyone with a futuristic prototype car, Vision S. Sony emerged as a PR winner at the CES with the prototype car getting lot of reviews, news articles, social media & PR. Sony’s Vision-S was the genius PR piece by the company.

The car has 33 sensors loaded with many features for safety, speed, entertainment & others. No one would have expected that Sony would debut a prototype at the CES. Also show how tech companies are foraying into Auto technology.

Andorid auto has surpassed 100 million downloads on google play store now. Also amazon’s echo for auto devices is being launched in india now.

Shows how the technology will be a major factor in the cars in coming days as it will become next big frontier for the tech battleground.