A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are
1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website
2) 31% of youtube users try new products against 14% for non youtube users.
3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.
4) Top channels watched on youtube : Music,comedy, DIY
5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.
Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz
With the shampoo market in India growing strongly & brands flooding the market, marketers should use innovative ways to capture the market & connect with the users. In this regard, Unilever has introduced a new shampoo & conditioner in Indian market, called TRESemmé. TRESemmé started out in salons as a professional haircare range used exclusively by top hairdressers. A product once used by top hairdressers globally is now available to everyone is a great proposition for Unilever to uniquely position the product.
Had applied for a sample on Indiblogger & after having received the sample, used it several times. Have been using shampoo for many years & TRESemmé provided a great experience. Shampoo with conditioner offered salon quality hair at a normal price. Every Individual’s hair is unique & irrespective of this, TRESemmé offers the salon feeling. TRESemmé Split Remedy helps rescue split ends upto 96% after just 3 washes. The conditioner provided a smooth hair & keeps the hair longer for a long time. To fight the split ends & protecting from further damage, TRESemmé Split Remedy Shampoo & conditioner is a great combination.
TRESemmé has a great social media presence on facebook, twitter & youtube. On Facebook it has 8.2 M likes with wonderful share, engagement & amplification of the posts across social media. As TRESemmé is a hair related product, it would help the brand if Unilever uses for Instagram & Pinterest for social media. Users can upload their pic of hairs before & after the use. Also with Instagram’s filter abilities, the profile would look cool. On twitter, need to increase the fan base & also conversation.
Times Internet has launched gocricket.com, a cricket portal with live streaming, cricket columns, fixtures which can be filtered by month, teams & series information. Times internet has the live streaming rifghts for IPL & last year boxTV platform was used to live stream the matches. India, a cricket frenzy nation, provides great oppportunity for cricket websites to grow & drive traffic to these sites. Some of the other cricket sites are cricinfo.com, circketworld.com & others. Mobile apps on Google play & apple app stores are also available. On the website you can find teams & players, results, live scores, videos & polls.
According to an AdGooroo research there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Top 20 of this drove 11.7 Million Paid Search Clicks in Jan & Feb’14 out of 14.4 million paid search clicks. This represents 81% of the clicks. Ford.com, chevrolet.com, honda.com & toyota.com are the top share of voice.
As the actin has shifted to mobile in recent years, auto websites are also seeing increased browsing from smartphones. People search for reviews, new cars, parts, service & others on mobile. Chevrolet.com, toyota.com, dodge.com, nissanusa.com & others are the top in mobile share of voice.
Some of the top auto manufactures in paid search are ford.com (#1 on desktop & #7 on mobile), chevrolet.com, honda.com & others.
MTS has launched an election tracker which analyses the social media data on politicians & parties. Through this the users will get to know the positive or negative sentiment, engagement, mentions on twitter & other useful information. This dashboard has been created by Social Samosa & powered by Konnectsocial. A word cloud along with sentiments by date is available. There is also a youtube section showing rating per video & most rated videos.
This is a good move by MTS as it helps the brand to uniquely stand out in the crowd with this innovative approach. Rather than spending the budget on Ads, this type of approach will help the brand to gain visibility & also viral marketing.