Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report

Microsoft Bing has added some new metrics to the bing webmaster tools

crawl requests
crawl errors
indexed pages

Now all the related data is in one place in Bing – crawling and indexing your site and if there are errors.

Abusers always work from home wins campaign of the year

Abusers always work from home’ wins campaign of the year

Via – https://www.marketingweek.com/abusers-always-work-from-home-wins-campaign-of-2020/

Microsoft launches Microsoft Advertising health blog dashboard

Microsoft launches Microsoft Advertising health blog dashboard

A monitoring dashboard for the uptime and system status of the Microsoft Advertising applications, platform and APIs.

No need to contact Support teams to ask if there is a problem. Shows the status of the ad console web interface, the ads editor, the mobile apps, the ad delivery, editorial, reporting systems, and the ad insight API, bulk API, campaign management API, billing API, customer management API and reporting API.

status.ads.microsoft.com.

Microsoft integrates Clarity, its free to use web analytics tool with Bing Webmaster Tools

Microsoft integrates Clarity, its free to use web analytics tool with Bing Webmaster Tools

Sign up for Clarity directly in Bing Webmaster Tools or through https://clarity.microsoft.com

Clarity JavaScript tag can be installed on platforms such as WordPress, Shopify, Google Tag Manager, and others.

Good move by microsoft by integrating this through bing webmaster tool. Would give a lot of information through Analytics & SEO to marketers & developers.

Google launches new crawl stats report in Search Console

Google launches new crawl stats report in Search Console

It includes

Total no of requests grouped by response code, crawled file type, etc
Detailed information on host status
URL examples to show where in your site requests occurred
Summary for properties with multiple hosts and support for domain properties

crawl requests broken down by these groups:
(1) response, (2) file type of the fetched URL, (3) purpose of the crawl request, (4) and Googlebot agent.

Google Webmasters Central Rebrands As ‘Google Search Central’

Google Webmasters Central Rebrands As ‘Google Search Central’

“Google Webmasters Central” to “Google Search Central”, both on our websites and on social media.

“Webmasters Help Community” to become “Google Search Central Community”.

information related to how Google Search works, crawling and indexing, Search guidelines, and other Search-related topics are moving to – https://developers.google.com/search/blog/

Googlebot mascot will now appear with a web crawling sidekick

Microsoft’s Clarity – Free Website Analytics tool

Microsoft’s Clarity – Free Website Analytics tool

Tool shows exactly what users are doing on your site while respecting their privacy.

Clarity shows you which parts of your website get the most and least engagement and it provides an invaluable interface for debugging.

Following are some of the ways in which tool can be used

Session playbacks
Heatmaps
Insights dashboard

(https://clarity.microsoft.com/)

Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works

Google Analytics 4 – new Google Analytics

A new, more intelligent Google Analytics that builds on the foundation of the App + Web property. By applying Google’s advanced machine learning models, the new Analytics automatically alerts on significant trends in your data – like products seeing rising demand because of new customer needs.

To create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others. A deeper integration with Google Ads, helps create audiences.  How customers interact with business & others.


Read more at https://blog.google/products/marketingplatform/analytics/new_google_analytics/

Google’s new insights page in Google Ads & performance Max campaigns

Google’s new insights page in Google Ads & performance Max campaigns

New Insights page in Google Ads to give custom insights specific to your business.

A trends section that shows current and emerging search demand for the products or services related to your business.

Performance Max run across all inventory. Performance Max campaign ads will be eligible to serve on the Display Network, YouTube, Gmail, Discover, Search etc & newest automated campaign type.