Amazon’s top acquisitions

Amazon recently snatched up film production company Metro-Goldwyn-Mayer (MGM) for around 8.5 billion US dollars.

Only the takeover of the organic supermarket chain Whole Foods in 2017 was more expensive for Amazon at $13.7 billion.

Big tech companies – Amazon, facebook, microsoft, alphabet – going for big acquisitions to diversify into different areas.

MGM’s acquisition will boost Amazon’s prime videos.

Source : https://www.statista.com/chart/24941/amazon-acquisitions

Google’s new structured data “Clip markup and Seek markup” for video SEO

Google’s new structured data “Clip markup and Seek markup” to create key moment video clips in Google Search.

Clip markup – To manually tell Google what timestamp and label to use for the key moments feature

Seek markup – To tell Google how your URL structure works, so that Google can display key moments

More @ Google Developers – https://developers.google.com/search/docs/data-types/video to create these schemas for your videos

Apple iOS 14.5 & Facebook data tracking

With Apple now rolling out its new data tracking prompts as part of iOS 14.5, Facebook has added a new element to its own iOS 14.5 prompts, not to disrupt the data tracking for FB

The prompt encourages people to leave data tracking on in order to:

‘Help keep Facebook/Instagram free of charge’

How Brands are using NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products?

Brands have seized on NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products.

Nike, Pizza Hut and Vodafone are among the brands that were quick to see the potential of non-fungible tokens.

Pizza Hut NFT – Each week, the company will release a new pizza slice as an NFT. The first one was sold earlier this week and has been re-listed for 5 ETH ($9,000).

Google Ads launches auto-applied recommendations

Google Ads launches auto-applied recommendations. This an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Auto-applying recommendations will not impact your budget.

Via – https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

New Amazon AWS WAF Bot Control

New Amazon AWS WAF Bot Control to identify and take action against common bot traffic.

AWS WAF Bot Control is integrated into AWS Web Application Firewall and can be managed centrally using AWS Firewall Manager for large enterprise use cases.

It categorizes bot types such as scraper, SEO, crawler, or site monitor. Once Bot Control recognizes the bot, you can block traffic coming from unwanted bots.

Via – https://aws.amazon.com/blogs/aws/reduce-unwanted-traffic-on-your-web-site-with-aws-bot-control/

Zero-click Google searches increases to nearly 65% in 2020

Zero-click Google searches increases to nearly 65% in 2020

Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019.

Zero-click searches may mean that users’ queries are resolved right on the results page. By displaying ads or its own products, Google can extract value from zero-click searches, while other sites might not.

Via – https://searchengineland.com/zero-click-google-searches-rose-to-nearly-65-in-2020-347115

Google Search Console adds ‘associations’

Google Search Console adds ‘associations’

To link with other Google accounts, which can give a better and wider view of your data across your various Google services.

Associations lets you connect your Search Console account with other Google accounts.

Google Analytics
Google Ads
Youtube
Play Console
Actions console & Chrome web store

Facebook Blocks Australian News – Restricting sharing news on the Feed

Facebook Blocks Australian News – Restricting sharing news on the Feed

Australian news organizations had their posts removed from Facebook in a retaliatory action that has also affected other pages

Facebook’s restricting Australians from sharing news & this has created a big argument on the impact of tech on journalism & users.

Reddit – Superbowl Advt & r/wallstreetbets

Reddit, which has been in the news recently, for its r/wallstreetbets subreddit community, ran a simple super bowl 5 second ad last week which has garnered lot of attention.

The spot comes after a Reddit army — from the WallStreetBets page — took on Wall Street pros by inflating the share price of GameStop in which several made lot of money & hedge funds lost a lot of money.

Reddit has spent thier entire marketing budget on this 5 second ad.