New Digital Advertising Giants – Amazon, Walmart & Apple

The 3 companies in the last few years have been able to build billion dollar advertising revenue streams. A combinations of factors like – Audience data, own devices/ecosystems, improved measurement, mobile apps & others – allowing advertisers to reach new audience streams & those who are in the more advanced stage of the custoemer journey.

At a broad level Ads can be categoried to across

1) Search – Google, Bing & others
2) Publishers – Media, newspapers, programmatic & others
3) Social Media – FB, twitter, etc
4) New Ad giants – Amazon, Walmart & Apple
5) Mobile

Amazon Prime Day reaches a record US$12.1 billion in 2022

An analysis published on digitalcommerce360.com estimated Amazon Prime Day sales in 2022 to have amounted to US$12.1 billion. This corresponds to a growth of 8% compared to last year

Source @ https://ecommercedb.com/en/blogPost/3724/amazon-prime-day-reached-us12-1-billion

Gartner’s 2021-2022 Genius Brands based on Gartner Digital IQ Index

The Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital investments and performance. They are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.

Ref – https://www.gartner.com/en/newsroom/press-releases/gartner-announces-the-2021-2022-genius-brands-in-the-gartner-dig

Structured data issues in Search Console – More data now

Search Console is adding more context to its error reporting.

Eg: if a website doesn’t provide the name of the author in markup, Search Console currently reports an error named Missing field “name”. From now onwards, that error will be named Missing field “name” (in “author”).

More at https://developers.google.com/search/blog/2022/03/structured-data-issues-context?hl=en

Africa – Mobile commerce market

Mobile internet usage has been on the rise globally. Ecommerce forecast to increase by more than 50% between 2021 and 2025.

More via – https://ecommercedb.com/en/blogPost/3503/africa-most-promising-mobile-commerce-market

Coca-Cola lights up the Burj Khalifa – ‘Real Magic’ Campaign

Magic is happening all around us. You just have to take a look.

A button was pressed that lit the Burj Khalifa bringing real magic to all those around that day… there was even a marriage proposal!

Top 5 online marketplaces in Asia

n 2020, around two thirds of the cumulated GMV of the 100 biggest global marketplaces was produced by online marketplaces with a sales focus on Asia.

 U.S. tech giant Amazon is by the way the only non-Asian player which plays in the same league as the leading Asian marketplaces

via – https://wordpress.com/post/bubblecube.wordpress.com/3352

Google Search Console rolls out new design

Google Search Console rolls out new design

To improve accessibility and user #experience in general, the new design is fresh & clean. Also over the next few months, small #changes in the product Via – https://searchengineland.com/google-search-console-rolls-out-new-design-376324

Retailers & Multi Channel

89% of retailers are already active on social media or are planning to engage with social media platforms in the near future. Shopping is becoming an ever more versatile activity

Via – https://ecommercedb.com/en/blogPost/3295/u-s-retailers-further-invest-in-multi-channel



New Server-Side Tagging in Google Tag Manager

Helps to move measurement and advertising tags off your website and into a secure server container. Helps increase #conversion rates on your site by reducing page load times.

Server-Side Tagging now works with any cloud or server provider that supports Docker @ https://www.blog.google/products/marketingplatform/360/bring-performance-and-privacy-together-server-side-tagging/