The Brand Finance India 100 is an annual study conducted by leading brand valuation consultancy Brand Finance. This gives the info on which are the most powerful & valuable Indian brands. Tata remains the top Indian brand this year as its brand value exceeded US$15 billion for the first time. It is a top brand originating from India & has visibility across the globe. Others in the list include SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC.
The list includes companies from E-commerce, Heavy Engineering, Pharmaceuticals, Automobiles, Telecoms, Banking & others. Flipkart, Micromax & others which represent the new Indian startup culture is also in the list & shows how the new breed of companies are gaining momentum
PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.
Hands Free Tinder. A new Apple Watch app that lets you find your perfect match. This is done by analysing your heart rate on each potential partners profile photos and then automatically swipes left or right for you. Created by T3.
Moving your site to HTTPS has its own advantages & disadvantages from a SEO point of view. There are many challenges associated with moving to HTTPS. It involves a series of 301 redirects. These redirects are usually associated with loss of link equity resulting in loss of rankings. Google is also emphasizing on switching to HTTPS & data has to be evaluated to see if the win/loss gain from switching.
Another problem is the loss of referral data. Referral data plays an imp role in finding who is the referrer, what kind of site & others. No referral data is sent when traffic is refereed from a HTTPS to non HTTP site.
Meta referrer tag can be used to send data in such situations. Traffic remains encrypted & HTTPS can also be used.
Turkish Airlines created the world’s first live-streamed “Periscope” flight around the world, as they took viewers on a behind the scenes journey powered by Periscope to their social audience.
The Turkish Airlines Periscope flight started from a live streaming at the Crew Garden in Istanbul Ataturk Airport, where pilots and flight attendants relaxed before boarding the plane.
The broadcasting then moved to the aircraft itself and followed the crew’s preparation, including exterior checks. After that, the real journey began: thanks to Turkish Airlines’ onboard Wi-Fi system, live images of the crew at work while flying over the North Atlantic Airspace were broadcasted live, allowing people to take a sneak peak also in the Crew Rest Departments, an area which is usually out of bounds for normal travelers.
Viewers rose to the peak when the flight went live from the US airspace and Turkish Airlines started asking viewers to guess where they were about to land. At last, this exceptional journey ended with the farewell of the crew from Times Square, in New York City.
Getting Digital Right 2015is the 2nd annual look at the state of digital marketing by Millward Brown Digital, WPP’s market research division. Survey from over 400 marketers spanning brands, media companies, and agencies, have been summarized in the report. Some of the findings of the report are
1) transforming Big Data into intelligent Decisions is the #1 Opportunity for Marketers in 2015
2) Prioritizing Digital Best Practices is the hallmark of a strong Marketing research Program
3) Only 14% marketers are confident with Big Data usage at their work places
4) Nearly 50% of brand marketers, and over 65% of media and agency marketers ranked the ability to reach target
audiences as a key factor in media budget allocation.
5) 67% marketers are adopting behavioral research to understand audiences and their actions, as a key to staying competitive
6) 70% of marketers would increase their budget in Digital, Mobile, and Social channels if ROI measurement was improved