is Twitter the new Branding Medium?

Twitter, the microblogging service, has become a new branding medium for products & services. It is reported that 20% of all the tweets have a mention of the brand. That means 1 in 5 tweet has a brand mentioned in it. This is a huge potential for marketers to tap into. With of millions of tweets every month, a brand can have unlimited exposure helping it increse the brand visibility. Some of the top Brands include the industries from Electronics, FMCG, Computer, Automobile, Retail & others. This can help in spreading the Brand awarness also. With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their product right from their point of purchase influencing the buyers. Companies are tapping into this with dedicated professionals helping the customers real time. Also a statistical analysis of the tweets reveals much more about the brand like whether the sentiments are positive or negetive. Twitter is also unveiling new features which help branding easier.

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