Sharing is the key of Social Media. To be successful in the social Space, companies need to prepare internally as well. The employees should be empowered with right skills. There should be proper social guidelines & corporate policy as well. The customers of the company should be analyzed with respect to their social behavior. This helps creating the strategy aligned with the trends. Analytic tools should be used to understand the consumer behavior. Social Media is a dynamic area & organizations should be aware of the changing social media landscape to reap benefits. Videos, Audio, Links, Content, information are some of the important sharing items in Social Space. This also helps increase the Brand visibility. Top brands are using the social space to connect with the customers.