Both Coca-Cola & Pepsi known for their cut throat competition have been aligning their new strategies along the Digital marketing & social responsibility way. Coke is out with the Open happiness theme, the ads of which are already in the air. It has also created the vision 2020 which focuses on coke moving more into the digital marketing & also building communities. Pepsi recently announced that they are pulling out of the Super bowl & will focus more on digital marketing. They have launched Pepsi Refresh project which encourages new ideas & also awards it. This signals how corporate giants are aligning their strategies more into digital marketing & social media.