Ask.com’s Unique Q&A Business Model

Ask.com has launched its new Q&A Partner Platform. Questions are routed to members of the community based on their interest & profile. The company has partnered with the Susan G. Komen for “Answers for the Cure” program,. By answering the questions, members can help rasie money for the charity.

Ask will contribute ten cents to Komen for every question answered, from now through the end of the year. Members will receive badges for questions answered. This is a unique move by ask.com as this helps it increase the members base & also serving the charities as well. Search engines are diversifying into newer areas. Google has ventured into such areas as energy.

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