McDonald’s Foursquare success has shown the world how foursquare can be utilized successfully. McDonald spent just $1000 for the campaign & it has resulted in huge increase in foot traffic to the stores by 33%. Also more people have started following Mc. This has gained a ton of exposure on blogs & social media. Coke Australia is also teaming up with Foursquare for the promotions. This shows social media is not just about sharing & is beyond facebook, youtube & twitter.