Starbucks has embraced the digital marketing & social media into its overall marketing strategy. Starbucks has a website where users can submit ideas & can be voted by others. It has also included sponsored tweets in Twitter to promote free goodies for tax day. It has also promoted deals in foursquare. Starbucks facebook promotions have also helped it increase the brand awareness. Blogs on the website helped provide a communication with the customers. Starbucks social media promotions have helped it develop good rapport with its big customer base.