BP’s Brand Disaster

BP’s Gulf of Mexico Oil Spill has damaged the BP brand Value. This is evident by BP off the list in Interbrand’s 2010 list. Blogs, twitter & other PR machines were against the way BP handled the crisis. @BPglobalPR, a satirical BP twitter account got more followers than the BP twitter account. BP, a brand built over the decades, should have done a better of way of protecting the brand. With the rise of social media, it is clear that companies can no longer control their brand. It is not just BP, even Nestle, Toyota & other top brands face similar wrath of the social media. The logic lies in accepting the facts & then doing the damage control. Social Media is a vast space & even if a single negative story spreads, it has the potential to ignite a wildfire.
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