With Google displaying videos in the search results in the top position, it is becoming important to do SEO for the videos. Usually videos from youtube are displayed but sometimes from other sites as well. With viral videos becoming the center of attraction, video SEO helps increase brand visibility & also drive traffic. Some of the important parameters to be considered in Video SEO are:
- Title of the video – When someone types a keyword in Google, the title plays an important role. Title with the required keyword ranks in the search.
- Duration of Video – Video duration must be as short as possible. People dont want to spend hours on videos for information.
- Comments on the videos – This helps know the users response for the videos.
- Rating for the videos – Rating should be monitored as it helps in overall ranking of the video.
- Links for the videos – Links shared about the videos on twitter, Facebook & other sites help determine the link popularity of the video.