Gillette is launching a new beard campaign on Twitter. After the success of Old Spice social media campaign, FMCG brands are finding new marketing avenues in Social Media. The campaign will feature identical twins Dean and George Georgiades. They will compete against each other in various competitions. The updates of the games will posted on twitter & who ever gets the maximum followers will be the winner. This is to see if people with beard or without will be preferred. This is a new type of campaign on Twitter. More & more FMCG brands are moving into the social space to increase visibility.