Apple, the maker of iPhone, iPad & others, has won the marketer of the Decade from Adage. Apple has been very successful in creating new markets for iPod, iPhone, iPad & others. It has a cult following in the tech world. Apple has successfully overcome the dark clouds it faced in last decade to become a successful tech company. It has sold millions of devices & also the marketing principles it employs are very different from the other companies. Its PR machine surely knows how to create a marketing buzz. Till the day products are released it hardly gives any information & this helps it create a viral. Surely it does deserve to get a Marketer of the decade.