Dell & Starbucks have utilized social media to help build their brand visibility, connect their customers & to get feedback/ideas. Dell has a website called IdeaStorm where the users can submit ideas about the product & services. They can also be commented by others. Similarly Starbucks has a Mystarbucks Idea where users can give ideas about the Starbucks product which can be voted by others. Some of it have also been implemented by the company. All the companies apart from their website should also have a website where users can communicate & share their ideas. This helps improve the marketing effectiveness.
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