Ford has used social media successively to increase the brand visibility, drive traffic & also to engage in conversation. Ford Fiesta campaign was one of the most successful social media campaign of Ford. Ford gave Fiestas to drive & it was recorded by the drivers. It helped launch ford fiesta virally. Ford has used twitter, facebook, youtube to organize communities & increase the brand visibility. Ford is also moving 25% of its budget to digital marketing.Ford has also won the highest honor in the car tech category for its new MyFord touch interface. Ford is one of major Auto companies using social media in a big way. Ford Sync is also helping drive the sales of Ford vehicles. It has been developed with Microsoft.