General Sentiment, a New York based company, has come out with an interesting info on the Media value of the top 20 global Brands. With the increase in the number of the tweets, social media, news articles, brands are getting a lot of publicity. If a value is given to all this source of information, some interesting numbers appear. Apple has a media value of $4.5 billion in 2010 with New York times being their notable source. This is an interesting research as it shows how the top brands are getting a lot of publicity with the tweets & social media. These sources are also affecting the consumer sentiment about the brands as users discuss about the brands. BP due to the oil spill fiasco had generated a lot of negative impact in the social media sites.