Skype has added advertisement to the skype service which will provide a revenue stream for the company. Initially it will be available in US, UK & Germany. Skype has stated in its blog that leading companies like Visa, Universal pictures, Groupon & others. One brand ad per day will be shown. The ads won’t affect the users call experience & also no popups will be shown. This is a great way for marketers to reach the users. Also the ads wont be shown based on the demographic, age & other factors. Initially it will be available on the windows platform for Skype.