Bing’s Tweet has caused an uproar in the social media. Bing tweeted for every retweet about the support for Japan Tsunami & earthquake, it will make a donation. This caused uproar in the twitter & backfired on Bing. A new hashtag started on Twitter #fuckyoubing & resulted in negative publicity. Bing later apologized for it. A fashion designer’s tweet also caused uproar sometime back. Social media should be used cautiously while making such statements. It should not be used for marketing purposes during the natural disaster.