Pepsi has launched a series of Change the Game TVC’s featuring Cricketers like Sehwag, Doni, Dilshaan & others for Cricket World Cup’11. Campaign has been conceptualised by Taproot India. This is a very innovative advertisement brining a new touch to the Cricket advertisement. New terms like helicoper shot, doosra & others have been introduced. This TVC has been praised by the media. Ads showcase out of the box moves that are not text book & the moves have become associated with particular cricketrs. Pepsi has introduced many innovative advertisements & this is one of the best cricket TVC’s.