India-Pakistan Semi Final match has become a topic of interest in the social media sites. It is also a trending topic in Twitter. A facebook page has also been created to discuss about the match. For marketers, this match is a great way to reach the new audience & also to promote the product & services. No wonder, so many of the wall postings on facebook has been related to the match. Once the match starts, this topic will definetly become one of the top 10 trends today. This is the first high profile match between the 2 countries since the time social media has taken a centerstage. Several ads related to the match have also come in facebook, Google PPC & others. Images of India-Aus match have also been circulating on the net.