Nokia’s Ovi store is all set for a rebranding exercise. It will be called as Nokia services. Nokia maps, Nokia apps & others. This is good move by Nokia as it aligns with a greater branding. Nokia recently decided to use Windows mobile OS & also to drop symbian OS. Nokia has a great brand image & equity & rebranding exercise will help it compete with Apple, Google andorid & other smartphone makers. This rebranding will help Nokia concentrate on one brand & move up the brand value chain.