With the rising income & internet access, more & more Indians are shopping online. This has led to a rapid growth of the e-shopping sites in India. Also the group buying sites have attracted more people to find deals online.Some of the sites are naaptol.com, snapdeal.com, dealsandyou.com, letsbuy.com & others. This has also resulted in more job opprtunities for ecommerce technologies. Social media is also fuelling the growth of e-shopping in India as users discuss about the reviews. Users are checking for reviews online before buying a product or service. Recent reports have also noted that rise of social media in consumer service is helping develop better rapport with customers.