Will Google+ find a place next to Facebook, Twitter & Youtube?

Google has launched google+, its foray into the social networking space. Google had earlier tried with buzz & wave which couldnt take off on a massive scale. Most of the websites have a link on their homepage to facebook, twitter & youtube. For google+ to succeed, it must find a place next to these icons in the websites. These 3 websites are currently leading the social space & for brands/products/services they provide a great avenue to connect with the customers. So for google+ to succeed, brands must start using it & connect with the customer. Google+ must provide some USP which will attract the companies & brands to start using it & connect with customers. Right now facebook is like Google of the social space & gateway to the social world.