The Pulse/Boston Red Sox is a site showing the positive & negetive conversation about the Boston Red Sox team by the twitter users across US. This is a great site showing opinion of the twitter users in terms of graph & how it varies over time. It can be sorted by Positive, negetive sentiment, overall tweets & social score. Photos can also be shared through Instagram. One can even join the conversation & tweet from the site itself. The US map showing the sentiment across the country helps analyze the tweets nationally. Users can also tweet using #PULSEREDSOX for twitter conversation. This type of sites are of great help during any event to analyze the sentiment. With social media taking a center stage, such applications are of immense use.
BP’s social media efforts to improve its brand image through the My Gulf video series on its youtube channel. Several videos under MY Gulf series showing the how the life has improved following the steps taken by BP. BP’s image had taken a beating following the Deepwater Horizon oil spill. There were several negetive comments in facebook & twitter about the incident. A fake twitter account was also setup at the time of spill & it had attracted several followers. There is also a series on Voices From The Gulf. Facebook & Twitter pages are also proving to help improve in BP’s brand image. Social media is playing a great role for companies to shape their branding. This also helps in greater interaction with the customers. Recent facebook changes help brands have more rapport with their fans.
Airtel’s har friend zaroori hai campaign has helped it increase brand visibility & has provided Airtel with a great visibility in social media as well. The website has a very creative campaign on facebook. Select a friend, create a friend type & tag it. If it is the most popular, there is a chance to win a trip as well. The website also lists most popular friend types as well. The TVC has become popular as well. It has also become a popular search term on google. This is a very clear example of advertising creating branding for the company. Even the youtube video has got huge number of views & with many comments. This shows the participation by the users as well.
Facebook has introduced timeline. Here is a video showing it.
Given the rate at which new automobiles are launched in India, car companies are turning into unique campaigns for their marketing activities. Now Mahindra has comeout with a ‘Guess the Price’ of the XUV500 contest, new online contest for their new XUV500 SUV. One should guess the price of their new SUV and also answer 2 simple questions & the winner will walk away with the new SUV. There is also a chance to win 20 Indian GP tickets. one can logon to http://www.mahindraXUV500.com website & answer. Users can also logon daily & increase their chances of winning. The website has also videos & users can unlock various portions of the cars when number of likes given is reached. This is Open to all Mahindra vehicle owners, fans and automotive enthusiasts. Surely this campaign is going to get a lot of visibility given the uniqueness of the contest.
Formula One Grand Prix, greatest racing event, will take place in India in Oct. Airtel Formula One Grand Prix website which gives info about the event. Airtel would be the title sponsor of the Indian f1 grand prix. Airtel Grid girls, a reality show based event, to find the grid girls for Indian formula 1. 48 selected girls will be the paddock girls for Indian formula 1. There is also a simulator challenge & ultimate race game contest on the website. The contests also provide to win tickets to the event. Facebook, youtube & twitter profiles have also been given to keep up with the updates & this would help in social sharing. It will be held in Buddh International Circuit in Greater Noida.
With the era of dotcom boom over, social media & networking is playing a key role in the new startups. With Indian economy booming, several VC’s are investing in India. This has led to a boom of startups in India & several tech startups are doing well. SOme of the top Indian startups are snapdeal.com, flipkart.com, redbus.in, myntra.com, yebhi.com & others. Some of these startups are also advertising & promoting on social media websites & TV. This has led to job creaion in startups also. Even the international media is also focussing on Indian startup story. Will India ever produce the likes of facebook, twitter & others which have a huge international following.
New York Times has for the first time launched a country specific site & is targeted at India. Called India Ink, it focusses on the happenings in India. This is part of NYT’s strategy to tap new markets & its global reach. This shows the importance of India in the globalized economy. It will include Indian politics, sports, business, culture & others. India Ink is edited by The New York Times in India and the International Herald Tribune in Hong Kong. NYT Journos, Indian Journos & others will be contributing for the site. With English speaking population on the rise in the globalized India, this provides great opportunities for the western media to tap Indian market. This would also help Indians living abroad to get the stories on their motherland. This will also provide Indians to read at Indian stories from a global perspective.
Nokia’s standard tune which has been around since 1994 has become associated with Nokia phones. Now, Nokia has launched a contest, to create a refreshed version with a prize money of $10,000. The winning entry will also be included in the select 2012 Nokia phones & also on the Ovi store. People can register at http://nokiatune.audiodraft.com to submit the entires. There is also option of voting on the entries too. The new ringtone will be heard billions of times once it is included in the ringtones directory. The panel which will decide on the tone includes some of the top names in the audio industry. This is for the first time such contest is held on a big scale & winning entry is sure to get lots of coverage.
Radio, Televison, PC & mobiles are the devices which have revolutinized the tech world since the last century. Now, it is the turn of Tablet devices, a completely new kind of device, which is making waves across the globe. First patent for an electronic tablet used for handwriting was granted centuries ago. Apple tried its hands for tablet devices in the form of Apple newton & others as well, but market for tablet devices couldn’t take off due to the limits in technology. As the technology advanced in the last 2 decades, it is time for tablet devices to take the centerstage.
Samsung, the tech titan, which had earlier released the Galaxy tab, is now out with the Galaxy Tab 750 also known as Galaxy Tab 10.1. It was released on Aug 10th & the launch was a succusful event with the likes of Younghee Lee, senior vice president of Global Marketing at Samsung, Mr. Ranjeet Yadav, head of Samsung India & Indian actress Lara Dutta at the launch. Galaxy Tab 750 is the sexiest, smartest & cutest Android based tablet. Samsung with its great technical expertise has introduced one of the best tablets in the markets in the form of Galaxy Tab 750. Oh! boy, beauty of Galaxy Tab lies in the eyes of beholder.
Featuers of Galaxy Tab 750
Operating System – Andorid Honeycomb
Andorid Honeycomb OS has been specifically developed for tablet devices. This would offer rich UI interface, great tabbing experience & also easy to operate. Making Samsung Galaxy Tab 750, best Android tablet in the market.
Processor – Dual core 1GHz NVIDIA Tegra 2 processor
Best processor for graphics, games & multi tasking & rich browsing experience. This is the top processor for best tabbing experience & enjoy it on Samsung Galaxy Tab 750.
Apps – Andorid Apps Market & others
Samsung Galaxy Tab 750 is supported by the Andorid apps market & also integrated with Google search, youtube, picasa, search by voice & other famous Google apps. Other popular apps available on Andorid market can also be installed & thus experience a great tabbing.
Samsung Galaxy Tab Reader Hub provides access to lots of books, magazines and newspapers in multiple languages. This helps keep up with the information in real time & also provides a multitude of information.
It is the battery life, which is the deciding factor in the purchase of electronic gadgets. However, Samsung doesn’t let you down in the battery life. Samsung Tab 10.1 comes with a 7000mAh battery providing up to 9 hours of life.
3 MP camera with LED flash & 2 MP camera secondary camera for video calling. Also HD video recording for a stunning 1080p video viewing experience. Dual cameras provide a great user experience & helps in real time conversation.
Samsung Social Hub
Dont worry about how to keep up with all your social media profiles. Samsung Galaxy Tab 750 comes with Samsung Social Hub, which gives all your social information of facebook, twitter & others.
Finally, here comes a tab with Adobe flash support & high speed connectivity HSPA + 3G 7 Wifi access. Never worry about Internet speeds anymore. It is also supported by Bluetooth 3.0, USB 2.0.
Better Visual Display
High Definition deleivers stunning pics, rich graphics & video with 1280X800 WXGA display with 149 PPI. Enjoy a life like display with Samsung Galaxy Tab 750.
Finally, here comes a tablet with the thinnest & lighest large screen, supporting flash at just 565 grams & 8.6 mm slim. Samsung known for its technological prowess has introduced Samsung Galaxy Tab 750 & it is defnitely a great device to own. Enjoy a new tabbing experience!!!