Airtel’s har friend zaroori hai campaign has helped it increase brand visibility & has provided Airtel with a great visibility in social media as well. The website has a very creative campaign on facebook. Select a friend, create a friend type & tag it. If it is the most popular, there is a chance to win a trip as well. The website also lists most popular friend types as well. The TVC has become popular as well. It has also become a popular search term on google. This is a very clear example of advertising creating branding for the company. Even the youtube video has got huge number of views & with many comments. This shows the participation by the users as well.