BP’s social media efforts to improve its brand image through the My Gulf video series on its youtube channel. Several videos under MY Gulf series showing the how the life has improved following the steps taken by BP. BP’s image had taken a beating following the Deepwater Horizon oil spill. There were several negetive comments in facebook & twitter about the incident. A fake twitter account was also setup at the time of spill & it had attracted several followers. There is also a series on Voices From The Gulf. Facebook & Twitter pages are also proving to help improve in BP’s brand image. Social media is playing a great role for companies to shape their branding. This also helps in greater interaction with the customers. Recent facebook changes help brands have more rapport with their fans.