Cadbury Dairy Milk Singapore has launched a unique campaign on facebook for users to share their shikolaty moments. It involves uploading a photo & a witty caption. If the entry is interesting enough & is liked by friends, it will be judged as the winner & will get its poster on bus shelter. The longest photo train wins. Also there is a grand prize of Fujifilm in-stax mini 7.
With more than 750 million members, facebook offers a great opportunity for marketers to try out new type of campaigns. Also most of the fans for brand pages are already customers & this helps in better customer retention programs & building rapport with the customers.