IKEA Belgium has created a campaign using youtube videos. It is a celebration of Swedish mid summer vibe. It is called the “Catch the Swedish Light” videos based on products. Videos showcase latest IKEA products & need to go through video frame by frame & pause it the exact moment when Swedish light illuminate the products. Take the random code & use it in the campaign website to validate the product promotion. 48 videos have been created & this is a great way to make use of youtube videos. Social media is being used by companies to create new kind of marketing & advertising strategies. This helps them to reach new markets & also build rapport with the customers.