With twitter’s launch of brand pages, marketers now have the opportunity to connect with customers easily. Brands started creating pages first on Facebook. It provided a great opportunity for customers to engage with the brand. Companies also started promotions of facebook pages providing offers to the customers. Later on when Google+ was launched, initially brands were not allowed to create the pages. Later on, Google+ allowed brand pages. Now, twitter has also joined the bandwagon of brand pages. Marketers having brand pages on all sites, should have a clear strategy across all the pages. Only a few brands have brand pages on twitter now.