Microsoft Bing – From Decision Engine to Bing is for Doing

Microsoft which had positioned Bing as Decision Engine earlier is positioning it as Bing is for Doing now. This is going to be the new slogan for the search engine. Microsoft has recorded a new ad with American snowboarder Kevin Pearce, who was injured in a snowboarding accident & has returned to the slopes again. The campaign is from Publicis Groupe’s Razorfish. Google is still the leader in the search market & bing is slowly gaining the market share. JWT had earlier created the tagline for Bing. Google has been making new changes to search in order to gain higher market share & provide more relevent results.

One thought on “Microsoft Bing – From Decision Engine to Bing is for Doing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s