Air China’s Facebook marketing campaign is a great example of how to use facebook for marketing & branding purposes. Air china entered into partnerships with many asian resturants in Sweden to act as ambassadors. People who visit these resturants were encouraged to check in & these were displayed on Air China’s Facebook page. Those with the highest number of check-ins were awarded tickets to Asia. Facebook with more than 750 million members provides a great avenue for companies to market their products & services. This also helps companies cut down on other marketing promotions & increase the conversion with resulting increase in branding & visibility.