Air China’s Facebook Check-in Marketing Campaign

Air China’s Facebook marketing campaign is a great example of how to use facebook for marketing & branding purposes. Air china entered into partnerships with many asian resturants in Sweden to act as ambassadors. People who visit these resturants were encouraged to check in & these were displayed on Air China’s Facebook page. Those with the highest number of check-ins were awarded tickets to Asia. Facebook with more than 750 million members provides a great avenue for companies to market their products & services. This also helps companies cut down on other marketing promotions & increase the conversion with resulting increase in branding & visibility.

Check in with Air China – Case Movie from Rodolfo on Vimeo.


3 thoughts on “Air China’s Facebook Check-in Marketing Campaign

  1. Pingback: Air China's Facebook Check-in Marketing Campaign | Digital … · Digital Marketing in Small Bites

  2. Pingback: HangTen » Archive » Issue 269

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