Finnair’s Republic Day Celebrations – Creative Marketing

Finnair’s republic day celebrations on its flight from Helsinki to New Delhi on the republic day. The crew members danced to the song from Om Shanti Om movie. The crew shook legs, waved hands & danced to the tune of the song ‘Deewangi Deewangi’. The act lasted for around 2 mins & it took the passengers by surprise. It is a very creative marketing stretegy. The video posted on youtube has got lakhs of views. This helps position the brand to a very specific audience & also helps in branding.