Buyology has released the 2012 Most Desired brands in the US. Buyology uses its proprietary technology to measure the brands. Men & women have different desired list of brands. This list has been released by Buyology & uSamp. Companies are spending millions of dollars on advertising & Marketing activities to create relationship with the brands. With the advent of social media, consumers are expressing their opinion about the brands. 220 diverse brands were evaluated with 4000 subjects. Southwest Airlines ranked #1 for both men & women. The list can be found at their website.