Blogs have evolved into a new medium of communication for the companies to communicate with the customers. The way ideas are communicated can have an impact on the company overall. It is very difficult to engage the customers to read the blog. We have to be very creative in writingthe content for corporate blogs.
The factors which should be considered while corporate Blogging are:
The blog should promote the overall Company branding. Just going for a blog is notuseful. Blog is one of the powerful tools for promoting the brand value.There should be a team put in place in the company OR can be handed over to a PR agency to handle the blog.
The content should be checked thoroughly before posting onthe blog.The comments by the customers should be allowed subject to moderation. This is the most important thing in corporate Blogging. There should be guest Blogging by the VP, CEO or any top management frequently. Thiswill allow the customers to develop a good rapport with the company.There should also be a section for the employees to blog like Product Manager Blogginga bout the New product development.
The blog should be promoted through forum signature, email marketing, websites, pinging, company products & wherever possible. This helps know about the company blogWith the rise of Social networking & social media, it should be utilized in the blog properly. Videos of interview with the customers & employees, photos, customer testimonials, RSS feeds, subscribe to blog by email & others can be included in the blog.
This helps to get updates about the blog in real time for the customer.Blog must be updated regularly. This will help develop a confidence in the customer thathe is getting updates about the company & products.The blog can be a powerful tool if used properly. This can be used to take feedback aboutthe products/company/service & the same can be incorporated for improvement