Go Further with Ford

Ford’s new spot in which no brand name appears has attracted top views on youtube. Only Go further & Ecoboost are flashed in the spot. For the first time, Ford has not shown the brand name in the ads. Ford has also setup a site gofurther.com which gives more info about the spot. The website has been neatly done with good visuals and information. Ford has been pioneer in automotive social media with new & innovative concepts. Digital marketing has become an important avenue for brands to engage with customers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s