Go Further with Ford

Ford’s new spot in which no brand name appears has attracted top views on youtube. Only Go further & Ecoboost are flashed in the spot. For the first time, Ford has not shown the brand name in the ads. Ford has also setup a site gofurther.com which gives more info about the spot. The website has been neatly done with good visuals and information. Ford has been pioneer in automotive social media with new & innovative concepts. Digital marketing has become an important avenue for brands to engage with customers.


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