Search Engine Optimization has become essential to succeed in the online marketplace. It helps drive traffic, leads, increase visibility & revenue to your business. Competition has become very high in the online marketplace & steps should be taken to stand out in the competition. some of the tips in SEO include
1. URL’s should be rich in keywords. This helps ranking in search engines.
2. Website should be simple & easy to navigate. Also there should be forms to get customer info.
3. Use a good linkbuilding strategy.
4. Follow search engine guidelines for search marketing activities.
5. Use analytic tools to find info about the metrics & others.
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