Society of digital Agencies annual Digital Marketing Outlook Survey. This provides the digital marketing outlook for 2013. There is a wealth of information on consumer markets, digital marketing budgets, innovations happening in digital space & others. As the internet penetration is increasing along with online commerce, companies are shifting towards digital marketing & also to increase their visibility.
With the unveiling of Samsung Galaxy S4 in NY, the war for the smartphone market leader has become interesting. Smartphone market is rapidly growing & several companies are racing to become the leader. The top smartphones now are Samsung Galaxy S4, Sony Xperia Z, Apple iphone 5, HTC One, Nokia Lumia 920 & Blackberry Z10. Samsung Galaxy S IV has a 5 inch display with Android 4.2.2 Jelly bean OS. A 13 MP camera with 2 MP secondary camera. Nokia Lumia has Windows phone 8 OS while Blackberry Z10 has the latest Blackberry 10 OS. Apple iphone 5 has Apple A6 processor. 8 MP pureview camera with auto focus for Nokia Lumia 920. HTC one has ultra focus camera. Sony Xperia Z has Android 4.1.2. Jelly Bean OS.
Mobile users will have a wide variety of smartphones to choose from & this set of latest smartphones have the great combination of design, technology & camera along with apps. App stores provide a wide range of apps for social media & networking.
Lufthansa India has launched a contest on facebook called Lufthansa Star Chef contest. With the increase in the internet penentration & usage of social media, companies are finding it easier to use social media to engage with the users. One can win a trip to Germany & also the receipe will be featured in the Lufthansa in-flight menu and also at select Leela resturants. Masterchef Kunal Kapur and the Star Chef jury will judge the recipe. Social media is helping companies create new types of promotion & to engage with the customers. More info about the contest can be had at Lufthansa India Facebook page
Social media sites like twitter, facebook, youtube & others are providing innovative ways to engage with the customers. Analyzing the metrics for the campaigns helps understand consumer behaviour & how to engage with them. With the growth of mobile internet, they are also accessing social media sites through the smartphones.
Mobile app crashes metrics provides information which helps provide better apps, more monetization & proper use of resources. Through the measurement, data will be updated every time there is a crash. Also crashes can be measured across various versions. This helps in understanding which version is stable. The app crashes can be divided among various platforms like iphone, andorid, Blackberry & others.
More in depth analysis can be made by analyzing crashes at the device level like Samsung Galaxy, Apple iphone & other makes. Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes.
With the booming of online shopping in India, eBay India has launched integrated brand campaign aimed at giving a push up to the Ebay India brand in the Indian online shopping space. Several new comers in the field like Flipkart, Jabong, Snapdeal & others have been runnings TVC for quite some time. TVC’s show people wanting to purchase a product & is being told by another about the great deals on Ebay India. Want it, Get it is the theme of the promotion. Ebay is one of the oldest entrants in Indian online shopping space.
Indian online shopping market has been growing rapidly & they are making great strides in tier-2 & tier-3 cities. Online shopping offers the convenience of variety, price & easy shopping. With different kinds of financing options, online shopping is becoming a big industry.
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