Lufthansa India has launched a contest on facebook called Lufthansa Star Chef contest. With the increase in the internet penentration & usage of social media, companies are finding it easier to use social media to engage with the users. One can win a trip to Germany & also the receipe will be featured in the Lufthansa in-flight menu and also at select Leela resturants. Masterchef Kunal Kapur and the Star Chef jury will judge the recipe. Social media is helping companies create new types of promotion & to engage with the customers. More info about the contest can be had at Lufthansa India Facebook page
Social media sites like twitter, facebook, youtube & others are providing innovative ways to engage with the customers. Analyzing the metrics for the campaigns helps understand consumer behaviour & how to engage with them. With the growth of mobile internet, they are also accessing social media sites through the smartphones.