Social media in India has become one of the important part of marketing. All the promotions launched have usually a microsite, Facebook, Twitter, YouTube profile . Auto makers in India have been using social media aggressively to
reach new markets. VW, maruti Suzuki and others are using social media. Companies are using contests, coupons, other innovative ways to reach customers. Mobile marketing combined with social media is proving to be a boon to marketers.
Sentiment analysis provides insights to what customers are talking about company. Companies are allocating marketing budget to social media. Even movie trailers are made and released for social media to garner interest.several companies are setting up social media command centers to track conversation.