Karnataka Assembly Elections 2013 & Role of Social Media

Social media is playing a critical role in this year’s assembly elections in Karnataka to reach out to the urban youths. BJP, Congress & JDS have their social media profiles on Facebook, youtube, Twitter & Google+. Facebook has many official pages of contesting candidates & present MLA’s. In just a short span of 5 years, social media has become a popular tool for the parties to reach out to voters. Ads of the candidates are also coming up on Facebook.

Google+ hangout is a great avenue for the candidates to interact with voters. The official websites of the parties also have links to these profiles. With the increase in the internet penetration & more people going social, it helps parties to tap into the huge member base of social networking sites. To increase the interaction, they can ask questions, value the feedback provided by the voters & also post pics/videos. Below are some of the links to the profiles of the parties.

Karnataka Congress:

Karnataka JD(S):

Karnataka BJP:


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