Intel well known for its processors is also known for its social media presence. They use the social media to engage, inform & build the brand. They have set up a Intel Social Media guidelines which helps the employees on how to engage with the social media. Disclose, protect & use common sense are the 3 rules of engagement. They have blogs which is updated regularly, Facebook with millions of likes, Youtube Channel & twitter with millions of followers. At Intel Free Press, one can follow all the tech news related to Intel and also download a mobile app.
A digital magazine, iQ by Intel, where one can vote on items and also share on social media platforms. Ekaterina Walter is a social media innovator at Intel. Under her leadership, Intel’s Social Media platforms have been growing rapidly & has helped the brand build visibility. Intel’s social media strategies include posting the original content on Facebook, interactive videos on YouTube & engaging with the community.
Many global companies are also using Visual based marketing strategies using Instagram, Tumblr, Pinterest & flickr to engage with the audience. Here one can like the pics & also repost or pin it to their boards.