Dunkin Donuts is using Twitter’s Vine for its latest campaign. This is a very creative campaign given that it is using Vine. It is encouraging its fans to show how the coffee house puts a pep in their step. Fans can show their 6 second vine video how the DD Iced coffee keeps them active. The videos should be included with the hashtag #iceDD. The winner will walk away with a full year supply of free Coffee.
Twitter is the brain behind Vine, the video sharing app that lets users create 6 second videos. Many brands have already jumped into the Vine for their marketing activities. Brands are exploring creative ways to reach fans & engage. Videos provide fans to express themselves & let their creative juices flow. Here is one of the links to Dunkin Donuts Vine video.