Indian cinema which is celebrating 100 years has a new critic in the form of social media. Earlier, it was film critics who would rate movies & now social media has added a new dimension to review movies. Right from the moment movies are announced till they are released & running in movie halls, social media is sparking conversations about the movies. All the movies now have a Facebook, twitter, YouTube profiles besides a micro-site. The marketing & promotional activities include social media conversation from the leading actors of the movies, Facebook chat, hangouts, video promotions & others.
It usually starts with the conversations surrounding the cast of the movie. Teaser clips of the movies are released in YouTube along with official trailer. The YouTube hits have become a chief indicator of how popular the movie will be. All the songs of the movies are released on YouTube. Mobile apps are also added to the movies along with the QR code to scan. People now tweet & update about the movies right from the movie halls expressing their opinion about the movies. This will have a major impact on the movies. Micro-site along with promotions, special movie screening & other drives are helping to build visibility for the movie.