Google+, Google’s social media platform, has turned 2. Google which made several attempts to move into the social networking space finally succeeded with Google+. Google’s earlier attempts at Social networking ended without much success. Google+ is now the 2nd largest social media network with 500 million members followed by Twitter at 3rd.
Brands,social media marketers, companies & others should have a place in Google+ which has 500 million members with more than half of it active every month. Google+ pages helps in better rankings in Google SERP. To celebrate this, Google has also released updated badges, plugins for Websites & pages. Google+ also got an update recently with new interface & hashtags.
Some of the reasons why Google+ succeeded are
1) Google+ hangouts – This is one of the most popular features of Google+ allowing for video chat with unlimited number of people. Many businesses have used this successfully to connect with their audience
2) Circles – This lets you categorize your list into friends, family, co-workers & others. This makes sharing easier & can be targeted easily.