Web Analytics helps you understand how the visitors are navigating your site, the keywords searched in search engines, referrers, social media, campaign performance & other. There are several analytical tool available which provide a wide amount of information. This data can be used to improve the performance of the website. A java script code implemented in the pages send the information to analytics service providers & provide the data in the form of a report or dashboard.
Hello is Anyone Out There? Using Web Analytics to Understand your Audience – RED1 #heweb10 from Kyle James